Peter Selby*, Centre for Addiction and Mental Health, University of Toronto, OTRU, Toronto, Canada Cameron Norman*, University of Toronto, Toronto, Canada Tupper Bean*, Centre for Effective Practice, Toronto, Canada Track: Practice Presentation Topic: Web 2.0 approaches for clinical practice, clinical research, quality monitoring Presentation Type: Oral presentation Submission Type: Panel Presentation Building: MaRS Centre, 101 College Street, Toronto, Canada Room: Auditorium Date: 2009-09-17 11:45 AM – 12:30 PM Last modified: 2009-08-14

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Tobacco Control in the 21st century has adopted powerful new web-based tools and technologies that are providing a new vehicle for sharing and promoting up-to-date information on evidence based practices, and promoting tobacco control, cessation, prevention and interventions for health promotion. Tobacco Control 2.0 involves the use of networked technologies, wikis, websites, platforms for knowledge exchange and dissemination, web-assisted tobacco interventions and practice-based research networks.

Objectives: The panel will examine existing Web 2.0 tools and technologies that have been applied to Tobacco Control including: platforms for integrating knowledge exchange and translation of “best practices” in tobacco control, the use of practice-informed research networks to promote collaborative knowledge translation between smoking cessation researchers and front-line practitioners, interactive tools like discussion boards and the use of wikis for developing and promoting up-to-date clinical practice guidelines.

The panel will consist of the following activities:
1. Cameron Norman will discuss the theoretical models that underlie Tobacco Control 2.0 and will talk about the role of Web 2.0 technologies in tobacco control research.
2. Tupper Bean will discuss collaborative knowledge translation and the applicability of a wiki model for primary care practitioners to a tobacco control context.
3. Peter Selby will discuss CAN-ADAPTT, an innovative practice-informed research network that facilitates research and knowledge exchange among practitioners and health care/service providers and tobacco control researchers to inform the development of a dynamic set of cessation guidelines for use in clinical practice and population-based strategies within Canada.
4. Together the panel and the audience will explore the use and potential impacts of Web 2.0 technologies related to tobacco control and smoking cessation on practitioners, researchers, policy makers and population health overall.

Tobacco Control 2.0 uses innovative tools and technologies to create important opportunities for collaboration, dissemination and engagement with a multi-disciplinary group of researchers, practitioners and policy makers to help further tobacco control research, innovation and practice.