Stephanie Habif*, Habif Health and Performance LLC, San Francisco, United States Ramin Bastani*, Qpid.me, Los Angeles, United States Nicholas Grosskopf*, York College/CUNY, New York, United States Track: Practice Presentation Topic: Web 2.0 approaches for behaviour change, public health and biosurveillance Presentation Type: Oral presentation Submission Type: Panel Presentation Building: LKSC Conference Center Stanford Room: Paul Berg Auditorium Date: 2011-09-18 10:30 AM – 11:15 AM Last modified: 2011-08-12

If you are the presenter of this abstract (or if you cite this abstract in a talk or on a poster), please show the QR code in your slide or poster (QR code contains this URL).

The surge of mobile health applications and wellness design innovation brings a growing need for behavioral health researchers and practitioners to study the creation and effectiveness of these applications. A clear understanding of health behavior science is key for optimal design, implementation, and usability of health 2.0 products, programs, and services. Very few design teams and organizations are using behavioral health experts, leaving an important gap in the development process. Behavioral health experts, through collaboration with designers and entrepreneurs, are essential to contribute to this growing body of work.
What happens when a health behaviorist, a health tech entrepreneur, and an academic researcher join forces? This panel will offer insights into the conversations surrounding the whys and hows of mobile health efficacy data. Dr. Stephanie Habif is a health behaviorist working with health 2.0 tech start-ups and design agencies. She will share stories about pitching efficacy research strategies to health tech entrepreneurs. Ramin Bastani is CEO and Founder of Qpid.me - an Internet service that enables people to verify and share STD testing results using mobile/SMS. Ramin will discuss his decisions to strategically incorporate behavioral health evidence and expertise into the development of his company. Professor Nicholas Grosskopf is an academic researcher who focuses on sexual health issues and interventions. Nic will explain how to use simple research to increase health technology efficacy.
These three have designed a research project to learn more about thoughts, attitudes, behaviors, and technology use related to sex. Specifically, their collective interest surrounds using web and SMS-based messaging for sexual health behavior change. Their research project is a mixed-methods efficacy study to assess needs and behavioral trends among priority populations experiencing high rates of STD transmission. Preliminary data will be presented. The panel will also highlight their collaborative working process to reveal professional similarities and differences, likes and dislikes. Audience members will walk away with perspectives on ways to bridge the gap between academia, public health, and health 2.0 entrepreneurs/private industry.