Fail Better, Fail Faster, and Learn Together (Panel)
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Abstract
While eHealth initiatives have the potential to transform the patient experience and improve health care, experience has shown that many fail to deliver. Successes should be celebrated, however, there is much to learn from failure – initiatives that didn’t reach the targeted benchmarks or faced an unexpected turn of events. Internally shortcomings may be evaluated, but rarely are they shared publicly so that a wider population can learn, avoid similar pitfalls, and build success upon missed marks. This is particularly critical in the new era of consumer health and participatory medicine, where innovation is moving at a rapid pace. As technology changes, new challenges related to its evaluation emerge, and evaluation approaches must adapt accordingly.
This panel discussion deals with the unspeakable – those unsuccessful projects or plans we’d all like to forget. Fear of failure is, in and of itself, a powerful barrier to success. We want to turn that around and suggest a model where failing and failing fast, learning from the failure, naming those learnings, and incorporating them into future planning becomes part of our culture. Most attempts at innovation are risky and are likely to fail. How can we in health care be less risk adverse? How does potential failure impact our ability to move the needle and realize unknown potential?
In this session, members of the panel will present examples of failures from their own experiences at different health care institutions and on different projects. Jackie Bender, PhD, a post-doctoral fellow and behavioral social scientist at the University Health Network, will present the challenges associated with integrating a patient-provider communication tool into clinical practice. Michelle Hamilton-Page, New and Social Media Manager at the Centre for Addiction and Mental Health, will discuss fast failure when launching multiple social media channels across a large teaching hospital. Colleen Young, Founder of Health Care Social Media Canada (#hcsmca) and Manager of Social Innovation at ELLICSR, Princess Margaret Cancer Centre, UHN, will expose the missed opportunities when success measures are not set and data not collected in an online patient community.
Each panelist will take an open and honest look at a project lay bare the unrealistic expectations, flawed approaches, unforeseen barriers, and special circumstances that contributed to its failure. Craig Thompson, Director Digital Communications at Women’s College Hospital will highlight the insights and practical lessons. As moderator he will invite the audience to discuss new definitions and outcome metrics to reposition failure and embrace it as a catalyst for success.
This panel discussion deals with the unspeakable – those unsuccessful projects or plans we’d all like to forget. Fear of failure is, in and of itself, a powerful barrier to success. We want to turn that around and suggest a model where failing and failing fast, learning from the failure, naming those learnings, and incorporating them into future planning becomes part of our culture. Most attempts at innovation are risky and are likely to fail. How can we in health care be less risk adverse? How does potential failure impact our ability to move the needle and realize unknown potential?
In this session, members of the panel will present examples of failures from their own experiences at different health care institutions and on different projects. Jackie Bender, PhD, a post-doctoral fellow and behavioral social scientist at the University Health Network, will present the challenges associated with integrating a patient-provider communication tool into clinical practice. Michelle Hamilton-Page, New and Social Media Manager at the Centre for Addiction and Mental Health, will discuss fast failure when launching multiple social media channels across a large teaching hospital. Colleen Young, Founder of Health Care Social Media Canada (#hcsmca) and Manager of Social Innovation at ELLICSR, Princess Margaret Cancer Centre, UHN, will expose the missed opportunities when success measures are not set and data not collected in an online patient community.
Each panelist will take an open and honest look at a project lay bare the unrealistic expectations, flawed approaches, unforeseen barriers, and special circumstances that contributed to its failure. Craig Thompson, Director Digital Communications at Women’s College Hospital will highlight the insights and practical lessons. As moderator he will invite the audience to discuss new definitions and outcome metrics to reposition failure and embrace it as a catalyst for success.
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