| Social media and mobile computing have transformed daily life and our ability to communicate. Now, those technologies are sparking new patient-caregiver relationships and innovative biomedical research. Leading figures using social media and mobile computing applications to create wellness and new ways of delivering health care will meet at the Stanford University School of Medicine Sept. 16-18 for the Fourth World Congress on Social Media and Web 2.0 in Health, Medicine and Biomedical Sciences, also known as Medicine 2.0. Registration for the limited-seating conference at the medical school’s Li Ka Shing Center for Learning and Knowledge opened April 1 at http://www.medicine20congress.com/. “We’ll have the world’s experts presenting scientific studies to help people understand how best to use Web 2.0 and social media for health,” said Larry Chu, MD, an assistant professor of anesthesia at the School of Medicine who is the organizing chair of the conference. “People interested in what’s happening now at the bleeding-edge of Medicine 2.0 will learn all of that at the congress.” This is the first time the Medicine 2.0 congress will be held in the United States. It will take place the second and third day of the conference — Sept. 17 and 18 — and will feature data-driven studies of the latest projects applying Web 2.0 and mobile computing applications to health, patient care and biomedical research. Reflecting the global nature of information technologies, the organizers expect people from more than 25 countries to participate. More than 150 research presentations have been submitted. In addition to the research track, there will be practice and business tracks. To take advantage of Stanford's position as an incubator of Silicon Valley innovation, the conference organizers have devoted an day to gather leading thinkers and innovators from this region and beyond to discuss the development and use of technologies aimed at transforming biomedical research and health promotion. It will provide physicians and health researchers an opportunity to interact with software developers, private investors, public funding agencies, Silicon Valley executives and Web-savvy patients. “I can't think of a better location than Stanford for Medicine 2.0,” said Chu. “We’re in the heart of Silicon Valley. This is where so much of the technology is being developed and where incredible innovation happens.” The cost for registering is $1,388, though some discounts and scholarships are available. Also, the amount can be prorated for those who do not wish to attend all three days. Confirmed speakers include: Lee Aase, head of The Mayo Clinic Center for Social Media; Charlie Cheever, co-founder of Quora and formerly with Facebook and Amazon.com; Thomas Goetz, MPH, executive editor of Wired magazine; along with presentations by many prominent e-health bloggers and writers. The Stanford Summit will be kicked off with a talk by Abraham Verghese, MD, bestselling author of Cutting for Stone and The Tennis Partner and a professor of medicine at Stanford. The Medicine 2.0 congress keynote speeches will be given by Jennifer Aaker, PhD, a professor at Stanford’s Graduate School of Business and author of The Dragonfly Effect: Quick, Effective Ways to Harness Social Media for Impact; Susannah Fox, the leader of health research at the Pew Internet and American Life Project; and Dan Zarella, a social media scientist. Medicine 2.0 is an annual conference that was convened in Toronto in 2008 and 2009, followed by last year’s event in Maastricht, Netherlands. Medicine 2.0 was started by Gunther Eysenbach MD, MPH, an associate professor of health policy, management and evaluation at the University of Toronto and editor and publisher of the Journal of Medical Internet Research. He is also a member of the scientific program committee for this year’s event. (Source: Stanford University, Media Release) |
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